Weekly Creative Task:

1. Write a short blog post explaining what creative task you undertook this week?

During the process of this week (22/11/10),we were asked to be as creative as possible in the success of our media product.

Monday: At the start of the week we were asked to watch a video, arguing if individual creativity was being damaged by education. I believe in some respects that it is, due to the fact that many people in this modern day society feel bad and treated as if they don't know the answer if they get it wrong, when it may just be slightly incorrect. I believe in education purposes creativity should be given plenty of time, thought and have the idea that it is okay to be wrong.


Tuesday: On the second day of the week, me and my group all sat down together and discussed various digipak ideas that we could create on Photo-shop. To help us with these ideas, we searched through a range of CD covers and digipak products, and mainly focused on our music genre. Once comparing all of the digipak images, font style and general outlook of the piece, we came to the conclusion that our final piece would be of a happy, comedic and have a unique/entropic perspective.

Thursday: Today we each created a 'drawn' perspective of how we wanted our digipak front cover to look like. The use of colour and entropic features such as our band members dressed thoroughly in morph suits is very much like our music video idea. I feel that breaking the boundaries of a 'steriotypical' digipak cover, this wouldnt attract our audience at all. In the next stage of our creative process, I believe we will compare all of our ideas with each other and conclude a high quality piece of work.


Creativity

Creativity is the ability to transcend traditional ideas, rules, patterns, relationships and to create meaningful new ideas, forms, methods, interpretations, originality, progressiveness and imagination.

Sir Ken Robinson:
From looking at this relatively entertaining and comedic presentation, Sir Ken Robinson states for creating an education system that nurtures creativity, rather than undermining it, this will enable children from an early age to be creative and not to fear if they are wrong. ~In other ways I believe that creativity evolves from what we get taught and not just a 'natural' process. for example if a child was not taught from the Cognitive Theory, or any other child development process and was just left in a white room without any communication with any other human being or interaction, surely all they would be familiar with would be the white room and nothing else. I believe that creativity is brought in by what we see, listen and what we are taught.

Detailed Time Management:

Time Management

Focus Group:


.Date/Time Location 31/11/10- 9/12/10
.Who is involved? Age? Me, Jake, Mossy. 17, 18, 17
. What needs to be completed? Shot by shot analysis of storyboard, ideas on costumes, mise en scene layout and location of filming and choreography of dance routines.
. What has been successful? All worked well as a group, put forward all of our ideas and didn't have many disagreements about choreography of dancing etc.
. Any problems/Disagreements? All agreed on the colours on the morph suits, we were all for the locations (Countryside and Town Centre). Some of the dance routines and actions such as marching and actions we had a small disagreement. We then decided to use bits of each idea from each person in the group and I believe this will work extremely well.






Print production:

.Date/Time Location: 15/12/10-16/12/10. Droitwich and Worcester
.Who is involved? Age? Matt, Dave, Franky, Nick and Mappy. 17
.What needs to be completed? Final Digipak idea, final locations, band photos, props and mise en scene.
.What has been successful?
.Any problems/Disagreements?





Performance and Casting:

.Date/Time Location
.Who is Involved? Age?
.what needs to be Completed?
.What has been successful?
.Any problems/Disagreements?







Possible Locations:

.Date/ Time Who is involved? Age?
.What needs to be completed?
.What has been successful?
.Any Problems/Disagreements?












Health & Safety:

.Date/Time
.Potential Outcomes
.Actions to avoid potential outcomes
.Further Comments?






Costumes/Props:

.Costume/Prop
.Item Source
.Potential Cost
.Person in charge

Digipak Ideas:

After searching through many digipak ideas (particularly from our music genre), I have tried to create various Digipak ideas on Photo-shop and individual drawings. After constructing these various album/Digipak covers, I believe the images used will give all of our group a range of entropic ideas, and after comparing each others ideas, we will hopefully gain a quality piece of work. I also believe that in the making of our Digipak design, it is important to relate colour and Font layout to fit our genre of music, and thus will be experimenting with a variety of vintage/retro font sizes and layouts, as well as distort and rough colour use.




1) As you can see from this 1St Digipak cover design, I decided to take on board and include a variety of Traditional British objects, such as a 1960's Lambretta, Victorian terraces and the use of black and white imagery. Although this may across as relatively quite amplifying and unique, I tried to maintain that modern and indie feel to it, for example included all the band members wearing daily 'indie' clothing, whilst one band member was slightly dressed in a morph outfit. Balancing both modern and historic/traditional ideas with one another, I believe this will enable us attract both target markets, young and old and from a wdie range of backgrounds on the Jicnar scale.

2) As you can see from the second Digipak cover I have created, I wanted to create a unique and amplifying Digipak cover, and thus the thought of a 'Where's Wally' idea, featuring small objects of morph characters would be very appealing to our target market. I believe it had a lot of advantages such as comedic, unusual and very original, but after a long conversation with my other group members, suggested it may be too hard to draw each and every small character to such fine detail. I believe that creating a much simpler design, even with a range of entropic features such as colour and strange clothing will hopefully attract and generate a much more 'indie' and small/niche target market.

Music Video Research Questionnaire:

Music Video Research Questionnaire
1. How old are you?
10-15 16-20 21-25 26-30 31-35 36-40 40+

2. What Gender are you?
Male Female

3. What music are you most interested in?
Rock Pop Hip-hop Folk Electro Indie/ Alternative Other

4. Where do you consider yourself to be on the Jicnar scale?
A B C1 C2 D E

5. What Psychographic groups from this list do you feel best suits you?
Hedonist Achiever Traditionalist Individualist Mainstreamer Carers Materialist Aspirer Underachiever Post modernist/materialist Radicals Succeeders

6. Do you live at home with a parent/guardian?
Yes No*
*If no, please state where...
7. What do you enjoy doing in your spare time?
Sport Gym Shopping Clubbing Festivals Concerts/ Live matches Theatre Museums Computer games DIY Reading Socialising Other

8. Are you currently in full time education?
Yes No

9. What comes first, School/College work OR your hobbies?
School/College Work Hobbies

10. Do you have a part time job?
Yes No
11. How many concerts/venues and festivals have you been to?
A) Concerts/Venues: 0-5 6-10 11-15 16-20 20+
B) Festivals: 0-5 6-10 11-15 16-20 20+

12. What do you tend to spend your pocket money/ Wages/ Inheritance on?
Clothes Music Concerts/Festivals Holidays Alcohol Cigarettes Drugs Petrol Sports Related Food Toys Other Save it all

13. What is your main form of transport on a daily basis?
Car Bus Coach Train Taxi Aeroplane Motorcycle Scooter Other

Calender Time Management:

From looking at these collection of images, it shows the easy way of how I set up a calender style of time management. The reason for creating a calender expressing the range of tasks that needed to be completed within a time limit, was very useful as it meant me and my group were never tied up with too many things at once. We will be using the calender on WSFC outlook express all the way through our music video research and final production. I also managed to link this calender with my phone. I also felt this was a very useful and helpful technique as I can be connected with my music video research when and where possible.

Chosen Song:

This is our chosen song- Tokyo Police Club.



Connotations Include:
. Fun/Happy
. Festivals
. Sunshine
. Bright Colours
. Niche Audience
. Alcohol
. Ciggarettes
. Drugs
. English

Due to the 'young' target audience we are aiming for, for example 18-22 year olds, we will be focusing on maintaining a younger cast of band members. After long consideration we believe that wearing some sort of strange but entropic outfit such as a morph suit would be best suited our music video This is because it will give the impression of a fun, immature and rebellious type of attitude.

Music Video Pitch Feedback:

1. From reading our first peice of feedback from the audience we expressed our pitch too, this is one of the most positivie of them all. They believed that our idea was original, unique and most of all entropic and amplyfying, for example the use of morph suits in unusual, biritsh locations have not really been looked at and expessed thourgouly in the music industry. The general outlook of this anonymous feedback was that our whole video is going to be exciting and well worth watching. They expressed that the only improvement that could be made, is the clearaty of our target audience- for example we tried to balnce it between an rock song with quite an indie/pop strucutre of music video and features. I believe that if we try and focus more on the indie side rather than pop, this will give us greater feedback and hopefully more pleasure. The fact that our target audience were going to start ranging from 18+ suggests that featuring quite a 'poppy' side may be a bit unneccesaey seeing as most late teenagers are into their own style of music genre, and in this case Indie.

2. Our seccond peice of feeback was unfortunately not as succesful. Although they enjoyed and apriecated our idea and outlook, they suggested we needed to include a more 'idividulistic' idea, rather than copying most non mainstream indie videos, for example 4 boys walking round a public field dressed in abnormal clothing. Although most of their feedbcak was mostley negative, they enjoyed the idea of us not following Goodwin's theory of women represented as sexual objects. I believe that this feedback will help us in achieveing a better peice of work as we most definately need some bad feedback in order to make our final peice as succesful as possible.

Music Video Powerpoint:

This is our Music Video Pitch (uploaded onto www.slideshare.net). It took place on Friday 12th November and we had a range of positive and negative feedback.

Music Video Powerpoint

View more presentations from Matty Hackett.

Andrew Goodwin Research:

History of Andrew Goodwin:

Andrew John Goodwin was born in born in Hillingdon, Middlesex and was Director of Music and Organist at Bangor Cathedral for 37 years.
Whilst living in Oxford and then in the West Midlands, Goodwin studied at the University of Liverpool and was subsequently a positive student at the University of Bangor (Wales). He obtained degrees in Music at both Liverpool and Bangor, and is also a Fellow of the Royal College of Organists.
He was Director of Music and Organist at Bangor Cathedral for 37 years,and he relinquished his position in the Cathedral on Saturday 31 October 2009. In 2001, he was presented with the Archbishop of Wales' Award for Church Music in recognition of his work. He has regularly been involved with television and radio broadcasts, not only with the Cathedral Choir, but also as a soloist and accompanist. In addition he has served as a member of the Broadcasting Council for Wales' Music Advisory Panel, and has travelled widely both as a recitalist and as a music examiner.

Identification of key features in music videos:
1. A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
2. A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
3. Genre-related style and iconography present.
4. Multiple close-ups of the main artist or vocalist.
5. Voyeurism often plays a major part, especially in relation to females.
6. Inter-textual references to other media texts may be present.- Further entertainment for its audience.

Goodwin states that various music videos are often constructed by the link between the visuals and the song plus the artist. The relationships is built between these in the video, and the close-ups of the artists may give them the representation and publicity they desire. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often portrayed as comedic videos.

A variety of these features are present in almost every music video, depending on the genre of the song, mise en scene layout and the aim of the record company/artist.