My Genre Research:

After constructiing general research material, I have now decided to focus on my genre audience, Indie.
1.

From looking at this particular music video, it is clear to see that it took an extremely long amount of effort to time, plan and conduct. This unusual, yet entropic video takes place all within one take, which is slightly strange in today's music society, particularly the fact that it is an indie video. The steriotypical 'indie' music video i feel, expresses fast paced and almost amateur filming, for example: A handheld camera. If i was asked to describe the representation of the audience watching this music video about their social class, how they dress and what sort of activites they take part in, i would find it very difficult. This is due to the fact that the band give off no representation of how they dress, for example they are dressed fully in different coloured morph outfits, and this suggests that any genre based clothing or accessories cannot be revealed. The fact that all of the band members are following a symmetrical dance routine also suggests that social levels and behaviour of their fans cannot be made clear. As Goodwin's theory is subjective of a framework that "A relationship between the lyrics and the visuals, with the visuals illlustrating, amplifying or contradicting the music. but also to be genre related." This is shown very clearly in the way that every band member is lip synching in tune and have entropic/ abnormal dance movements that go with the bright, fun and happy indie culture.I also believe that as each individual of the band are following a structured dance routine, Goodwin's idea of individualism is not represented in this scene, as each movement one member does, the next follows, and so forth. The idea of individualism is represented throughout the video as all four members are fully clothed in different morph outfits. Not only is this unique and entropic, it also gives off quite a quicky and comedic appeal to its non mainstream audience.
Concluding this video on the whole, I believe me and my group will take in various peices of information and include this into our own music video. When i first viewed this video i thought it would be extremely difficult to replicate this video, espeically the natural lighting as it is nice and sunny. Other factors about why it would be made difficult for us, would be the location and asking people's permission to film them as a background/ extra peice. With all this put aside, i feel we can achieve a simular video where we can use the same disjunctive, and unique outlook upon it but also with added on features such as fast paced entroipic camera movements. I believe that suprising the audience with a variety of actions shown in our music video is key to the success and hopefuly this will be achieved.

2.

As I am i great supporter in this up and coming indie band and enjoy most of their music, I believe this particular video covers many aspects of what we will be trying to achieve in our own music video peice. I believe that it first starts off in a very disjunctive manner, for example the range of close up shots of a person dressed as a giant panda on an ordinary council estate appears to be very odd and uncommon. I believe that if we use this same technique in our own music video but for example have all of our cast wearing morph outfits, this will also come across as unusual but at the same time entropic and hopefully slightly comedic. I believe that combinding this disjunctive and slightly strange idea into our own personal music video whilst keeping the narrative and hopefully a performance structured layout, I believe this should be straight forward and easily achieved. I believe that because the main character then steels a young childs pink bike, this also comes across as quite comedic and immature and this is exactly what we are trying to acheive in our own music video.

The use of unusual camera work (for the steriotypical indie music video) such as Wide and long shots to fit all of the band cast in, and fashion patterns are evident during this video once the panda man finally joins with the other band members. Andrew Goodwin's theory that 'genre related style & iconography is present' is also subjective when the camera work also regularly focuses onto each band member. This suggests to me that if these camera shots were not used throughout the making of the music video, all of the band members would have been forgotten about because the main focus would be on the central vocalist (Panda)

One of Goodwin's theories suggested that if a range of close up's occur around the main cast member/object, this is extremely important in the success of the video. This appears to be the case in the particular video as the main character (The panda & bike rider) is the main target throughout the first minute and a half of the video and is the protaginist being chased and hunted down.