Tuesday, 5 October 2010

Digipak Research:


What is a digipak? Digipak-style packaging is often used for CD singles or special editions of CD albums. A digital device package is a unique style of CD casing that is manufactured out of card stock and other heavier materials, that give digipaks there own artistic style. One of the things that I find most relevant and useful about a CD digipak, is that it can be flipped open like a book and it can also include unseen writings and imagery of the band. For example Oasis- Dig out your soul has an entropic outlook upon it, due to its unusual but 'creative' imagery. As Oasis are known for being quite a tough and hardcore British rock band, the colourful imagery shown would suggest to a neutralist that they are producing quite unique and binary opposed recordings.- The outlook of the album cover(s) look as if its a classical album rather than a lashing britpop sound.
1. 'Dig out your soul' album cover.
Oasis: Dig Out Your Soul (Limited Edition CD+DVD) packshot
The history of a Digipak:
In many cases, a CD digipak does not only just consist of a single CD format, it can also include (and regularly does) a DVD of the bands tour or music video that has recently taken place.

Digipak is a patented, style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.

[edit]History
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.

Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock.

Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at the download, music, photo and creative markets.

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